Stilton Week 2026 Privacy Policy
This Privacy Policy explains how personal information submitted through the Stilton Week website and retailer application process is collected and used.
1. Who is responsible for your information?
Artichoke Media Limited is the data controller for personal information collected through the Stilton Week website and retailer application process.
Artichoke Media Limited is registered in England and Wales under company number 14769147, with its registered office at Jubilee House, 92 Lincoln Road, Peterborough, Cambridgeshire, United Kingdom, PE1 2SN.
2. Information we collect
When you apply to participate in Stilton Week or contact us about the campaign, we may collect information including:
your name and job title;
business name and address;
email address and telephone number;
delivery information;
information about your business and the products you stock;
which Stilton producer or producers you currently stock;
information about how you intend to participate in Stilton Week;
photographs, video or other campaign content you choose to submit; and
correspondence relating to your participation.
3. How we use your information
We may use your information to:
process and assess applications to participate in Stilton Week;
communicate with applicants and participating retailers;
administer the campaign;
allocate and arrange delivery of campaign materials and sampling products;
understand the retailers participating in the campaign;
coordinate campaign activity;
administer any Stilton Week retailer award;
produce campaign and editorial coverage;
evaluate the effectiveness of Stilton Week; and
respond to enquiries.
Information about which Stilton producer or producers a retailer currently stocks is collected for campaign administration and evaluation. Providing this information does not constitute a request to be contacted by a particular producer or an agreement to change supplier.
4. Our lawful basis for using your information
We process personal information where it is necessary for our legitimate interests in administering, operating and evaluating Stilton Week and communicating with participating businesses.
Where we rely on consent for a particular use of personal information, you may withdraw that consent at any time.
We may also process information where necessary to comply with a legal obligation.
5. Who we share information with
We may share relevant information with trusted suppliers and service providers where this is necessary to operate Stilton Week. These may include website providers, mailing and delivery companies, campaign partners and suppliers involved in providing campaign materials or sampling products.
Only the information reasonably necessary for the relevant purpose will be shared.
Where a campaign partner or fulfilment provider requires a retailer's name, business details or delivery address in order to provide campaign materials or sampling products, this information may be supplied for that purpose.
Information collected through the Stilton Week application process will not automatically be treated as a request for sales or marketing contact from a Stilton producer.
We may also disclose information where required by law.
6. Marketing communications
Applying to participate in Stilton Week does not automatically subscribe you to marketing communications from third-party campaign partners or Stilton producers.
Where you have separately agreed to receive marketing communications from Artichoke Media, these will be managed in accordance with Artichoke Media's usual privacy practices and you may unsubscribe at any time.
7. Campaign photographs and content
If you provide photographs, video, comments or other material relating to your participation, we may use this to report on and promote Stilton Week across our websites, publications, newsletters, social media and other campaign channels.
Please ensure you have permission from identifiable individuals before submitting content featuring them.
8. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including administering and evaluating Stilton Week and meeting any legal, accounting or reporting requirements.
Where information is processed for separate marketing purposes, it will be retained in accordance with the applicable Artichoke Media privacy policy and your marketing preferences.
9. Your rights
Under UK data protection law, you may have rights in relation to your personal information, including the right to:
request access to the personal information we hold about you;
ask us to correct inaccurate information;
ask us to delete information in certain circumstances;
object to or restrict certain processing;
withdraw consent where processing is based on consent; and
make a complaint to the Information Commissioner's Office.
10. Contact us
If you have any questions about this Privacy Policy or how your personal information is used, please contact Artichoke Media using the contact details provided on the Stilton Week website.
You can also find information about your data protection rights from the Information Commissioner's Office.
11. Changes to this policy
We may update this Privacy Policy where necessary to reflect changes to Stilton Week or the way personal information is processed.
This Privacy Policy was last updated in September 2026.